Wednesday August 20, 2008

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CCJ Books

The Elements of Journalism: What Newspeople Should Know and the Public Should Expect

Completely updated and revised
"The most important book on the relationship of journalism and democracy published in the last fifty years." – Roy Peter Clark, The Poynter Institute

We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

Just Released
A landmark study on what people watch and why. The most exhaustive study ever of local TV news -- what helps ratings, what drives viewers away, and what editorial approaches and story-telling techniques most influence viewership.

Educating Viewers about Education Finance

Deborah Potter, Executive Director, NewsLab, July 30, 2006

An article from CCJ partner NewsLab.

School funding is a hot topic no matter where you live. Schools run on money--taxpayer money--and taxpayers are your viewers. But these stories are tough to tell on television. There are so many numbers, so much jargon, and so little video. These stories often wind up as a mishmash of file tape, sound bites and graphics. But they don't have to! School funding stories--while on the surface all about numbers--can also be great stories about people, children and communities. And even when they are focused on numbers, they can be fun to watch and easy to follow.

This tip sheet offers some suggestions, plus a guide to Internet resources on school funding.

Tell the Story Through Different Eyes

Make the Numbers Count

What Does This Remind You Of?

Click here for details on NewsLab.org.

J-Tools

CCJ has collected some of journalism's best ideas, strategies and techniques to help journalists and citizens alike.

view a-z index