Living Your News Organization's Values

The United Kingdom's Guardian [1] news organization has put both thought and meaningful effort into assessing how what it does and how it does it measures up to the "high standards" outlined by the CP Scott Trust, which owns the organization.

To that end, The Guardian has set aside a section of its website - called Living Our Values - for giving stakeholders insights into the organization's guiding values and an opportunity to become actively involved in editorial campaigns they feel passionate about.

The Guardian also publishes an annual "sustainability report" which highlights the organization's core beliefs about its mission, responsibilities, place in the U.K. and place in the world.  The report also details what the Guardian has been doing, and plans to do, to further its mission and sustain its existence.

Living Our Values and the Sustainability Report are great examples of what news organizations can do to ensure accountability and maintain transparency with their audiences about their goals and operations.

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 Click here [2] to visit the Guardian's Living Our Values website area.

Click here [3] to visit a pdf of the Guardian's 2007 Sustainability Report.

Click here [4] for the Sustainability Report area on the Guardian website, which contains links to previous reports and information on ordering a hard copy of the report.