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Explaining Energy Choices

By Anonymous
Created Jul 30 2006 - 3:35pm
Deborah Potter, Executive Director, NewsLab, July 30, 2006

From CCJ partner NewsLab [1].

Stories about electricity deregulation tend to be wallpapered with video of powerlines and generators. They're dull to watch, and hard to understand. You might think you're better off just avoiding the subject. Don't. When deregulation comes to your state, it will affect everyone in your community.

To help viewers make sense of this complicated issue, produce stories that are interesting to watch and easy to follow. Here are some strategies you can try.

Find a New Frame

Make it Personal

Compare and Contrast

Click here for details on NewsLab.org [2].

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Source URL: http://www.concernedjournalists.org/explaining-energy-choices

Links:
[1] http://www.newslab.org/
[2] http://www.newslab.org/strategies/electricity.htm
[3] http://www.concernedjournalists.org/comment/reply/273#comment_form